To thoroughly understand the role of the kick-off meeting on the success of a project, we must be clear about the purpose(s) of this first project meeting. A kick-off meeting has four basic functions:
a) Publicly state the beginning of the project;
b) Outline the project goals as well as the individual roles and responsibilities of team members;
c) Clarify the expectations of all parties;
d) Create a commitment by all those who influence the project’s outcome.
In terms of length, the kick-off meeting may last from a few hours to 1-3 days, depending on the scope and characteristics of each project. Who should attend the kick-off meeting? Well, at least the ‘core team’ should be present, but quite often it also involves most of the team.